With inflation hitting hard in 2023, employee financial stress is on the rise as they navigate higher prices, uneven wage growth and record credit card debt. While several of this year’s findings echo themes we’ve seen in the past, they underscore that now more than ever, employees are looking to their employers for help. This is PwC's our take on what’s top of mind for C-suite leaders and HR executives, plus how to guide your employees through uncertain economic times.
The Strategy
Focus was put on keeping the design clean and simple, while also positive and vibrant. Emphasis on readability and data were key to driving engagement.
Transformation Platform’s Employee Financial Wellness Survey increased visits 21% YoY, had a time on site over double the average and generated 168 form submits and counting, which are currently under review.
The Team
Design - Cedric Cummings, and Ryan Lasko
Illustration - Cedric Cummings
Animated Charts - Cedric Cummings
Copywriting - Dave Zucker
Account Manager - Elizabeth Weinstein
Services
Art Direction
Branding
Custom Icons
Wireframes
Web design
Client
PwC
While the copywriters concentrated on crafting compelling content for the report, our team focused on developing design elements that were visually striking and aligned with the overall project goals. We aimed to create designs that not only captured attention but also enhanced the user experience and complemented the messaging, ensuring a cohesive and impactful presentation.
We carefully integrated the design elements with high-quality photography to create a visually cohesive and compelling final product. By blending the two, we were able to enhance the overall aesthetic, ensuring that the design complemented the imagery and vice versa. This combination not only elevated the visual appeal but also helped convey the intended message more effectively, creating a seamless and engaging experience for the audience
Once the foundational elements were established, we proceeded with the development of wireframes to outline the structure and functionality of the project. This stage allowed us to visualize the layout, user flow, and interactive components, ensuring that all design elements were strategically placed to support the overall user experience.
Cedric Cummings
hello@cedriccummings.com
