Nibbi Brothers
Nibbi Brothers has been constructing technically complex, iconic structures in the San Francisco Bay Area since 1950. They use their knowledge and experience to deliver the region’s most challenging, logistically difficult and sustainable projects. Nibbi wanted to emphasize their tight relationship with the community & their employees.
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The Strategy
I partnered with Nibbi’s marketing team to sharpen their brand, messaging & marketing collateral. This resulted in the creative tag “Serving our Clients & Community with Integrity, Innovation, & Quality” and a multi-touchpoint campaign that ran throughout the San Francisco Bay Area.
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The Team
Joe Olla, Vice President of Business Development & Marketing
Loren Nordlund, Marketing Director
Catherine Young, Copywriter
Services
- Art Direction
- Branding
- Advertising Campaign
- Web Banners
- Brochure
- Custom Icons
- Trade Show Graphics
Client
- Nibbi Brothers
A visual identity to match
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Nibbi’s visual language was updated to a modern aesthetic to match their forward thinking approach to construction.
Nibbi’s values are a crucial focus of the their ethos.
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Safety
Honesty & Integrity
Client Focus
Social Responsibility
Financial Stability
Opportunity
Family Culture
Print & Digital Advertising
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After we had the nuts and bolts in place, we began driving broad awareness through ads in industry publications, both online and in print.
