The Registry is a leading integrated media company that has been providing comprehensive coverage of Bay Area commercial and residential real estate news for more than a decade. In an effort to reinforce its position as a market leader, The Registry sought to refresh its brand identity.
The Strategy
We played a key role in reshaping the future of commercial and residential real estate journalism in the Bay Area by overhauling the event marketing, media guide, and magazine publication over a six-month period.
The Team
Vlad Bosanac, Publisher
Heather Bosanac, President
Brett Goetschius, Editor
Laura Kudritzki, Photography
Services
Art Direction
Branding
Custom Icons
Illustrations
Editorial Design
Magazine
Client
The Registry
The Registry is the only Bay Area-wide real estate news and information outlet that covers all 9 Bay Area counties (over 100 cities), bringing a higher level of understanding throughout the industry and an unparalleled level of industry connectivity.
Our commitment to the industry is to provide relevant and broad coverage focusing on analysis, information gathering and breaking news in the real estate industry. In addition to our magazine publication, we also cover breaking news through our website (theregistrysf.com) and organize exclusive, high-level industry events, where C-level executives discuss the most relevant and timely topics.
Commercial real estate market tips, trends, and strategies for pros in sales, leasing, and investment. The update included a revamped logo, new layout styles, and changes to the article lengths; to have quick reads, as well as deeper dive articles.
Article Summary: Two tech giants are set to face off in their hometown of Mountain View, located in the northern part of the city, widely regarded as the epicenter of Silicon Valley.
Concept idea: A visual of two boxers, with Google and LinkedIn logos strategically placed on their gloves.
Solution: Drawing inspiration from vintage boxing posters, I crafted the visual to capture the intensity and competitive spirit of the upcoming showdown.
Cedric Cummings
hello@cedriccummings.com
